Kia Souls Lead the Road in North America

March 10th, 2018 by

Have you happened to notice a lot of Kia Souls on the road lately? You’re not imagining things. The Soul, in recent years, has proven to be one of the most popular vehicles on the road, offering a comfortable interior and an even more comfortable price tag. The Soul has been doing so well, in fact, that Kia recently announced that more than a million of them are now driving the roads of North America.

“When the Soul first arrived in 2009, everyone at Kia believed we had a hit on our hands,” said Kia Motors of America COO Michael Sprague. “The Soul has attracted new customers to the Kia brand by projecting the kind of individuality and optimism that appeals to both the young and the young-at-heart.” Sprague would go on to confirm that Kia’s sales have risen nearly 150 percent since the Soul joined the brand’s lineup.

So just what does the Soul bring to the table? The 2018 model continues the model’s trends of affordability and bold design. With a starting price of just $17,000, its base model delivers a solid package for drivers with tighter budgets. People looking for more can also invest in upgrade packages that add valuable features leather seating, a panoramic sunroof, and active safety systems like autonomous emergency braking, and more.

If you’d be interested in learning more about the new Kia Soul, get in touch with the sales team at Gerald Kia. Our location in North Aurora, IL has experienced staff who would be happy to answer any questions you have. We’d love to show you all of the great options available in our inventory of new Kia cars.

Posted in New Inventory, News